Contemporary Artists used art to stimulate audiences in unconventional ways. Rather than creating art intended for business, they focused on pleasure art and were interested in entertaining and provoking their audiences. Many of them used their art to prompt the public into rethinking culture. Some artists created art that provoked to stimulate or motivate, some provoked to delight their audiences, while others created to provoke interest or investigation.
For South African Contemporary Artist Kay Hassan music serves as both a time capsule and a soulful companion. In his work “Passage of Time,” Hassan uses over 160 album covers from various artists accompanied by stacks of radios placed carefully on top of each other, playing a range of music designed to stimulate emotion in the viewer as well as entertain them. Of his musical choice Hassan says:
“Music plays an integral part in our lives. Music brings happiness when there is a kind of sadness. It will fill a space when a space is empty,” Hassan says in a gallery video. “These are past dreams. If you look at those covers, they tell so much stories. There are beautiful sweet memories in these records. I guide these memories. Even if I am not related to these people, I can relate to the music and the beauty of music and the beauty of sound.”
As a result of Hassan’s juxtaposition of the album covers to the sounds of the music, he nor to only entertains he evokes pleasure by providing both a visual and auditory reference to inspire memories.
 Victoria L. Valentine, “Kay Hassan Uses Everyday Materials to Tell Compelling Stories,” Culture Type 13 November 2014. Accessed 12 May 2020 https://www.culturetype.com/2014/11/13/kay-hassan-uses-everyday-materials-to-tell-compelling-stories/